Time
Within a month
Usage
Within a month
Streak
Within a month
My Part
UI/UX design
Design Tools
Figma, figjam, midjourney and canva
Industry
Health & Wellness
Website
5amclub.co.in
Here was the challenge...
Most people want to wake up early — but motivation dies quickly when it’s a solo journey. The typical alarm clock isn’t enough. People need accountability, inspiration, and a sense of belonging to sustain this habit.
Background study...
To understand the challenges of waking up early and what motivates people to stick with it, we interviewed individuals trying to build a 5:00 a.m. routine.
Observation Study
We joined online communities and groups to see how people stay motivated, behave in group settings, and rely on social support to maintain the 5AM habit.
Structured User Interviews
We conducted 8-9 structured interviews, including early risers, habit strugglers, and beginners. Our goal was to understand their challenges, motivations, and approaches to waking up early.
We Asked Around...
Robin Sharma
Author 5 AM Club
Balancing exercise, goal-setting, and learning combined with daily consistency, create meaningful life transformation.
Dr. Andrew Huberman
Stanford Neuroscientist
Small social interactions in the morning can raise dopamine and motivation.
Hal Elrod
Author
He suggests the S.A.V.E.R.S. Routine: Silence, Affirmations, Visualization, Exercise, Reading, Scribing.
James Clear
Author, Atomic Habits
Surround yourself with people who have the habits you want to have yourself. You’ll rise together.
Validating the idea…
We reached out to family and friends with a simple challenge: Join a 21 day challenge to wake up at 5am, attend a 10 min power session, and pay 500 rupees to commit. To our surprise people actually paid and joined. That made us believe that our idea have some legs.
21 People joined the challenge
We hosted daily 5 am calls
Participants wanted another month
We Decided to create an app...
To decide on the key feature that will go in the app we asked the existing small members in the community some question, as to what features we can implement that will make our user open our app everyday.
User Goals
I want to track my streak (days I woke up at 5 AM).
I want fun/creative alarms to make waking up easier.
I want to discover and connect with other 5AMers
I’d love to see profiles of people who share similar interests.
Screens and Interactions
Initial Onboarding / Signup
Alarm Setup Screen - Set AI alarm preference (puzzle / shloka / rock music).
Home Dashboard
Browse 5AMers by location/profession.
Update personal details.
User Flow...
Based on the user goal and features we created this initial user flow for the app which has evolved since then.
Moodboard…
We pulled together colors, styles, and vibes that felt right for the app. Kind of like setting the mood before you actually build anything. (Favourite step btw)
Initial Wireframes…
Nothing fancy, just quick layouts to see how things might look and flow on screen before putting in the polish.
Final Design…
And here’s where it all came together — the finished version after tweaks, feedback, and a lot of “let’s make this better."
Feature #1
Wake-up support
People struggled with consistency—snoozing alarms, feeling isolated, and lacking motivation.
We created a daily buddy system that shuffles partners every morning, offering mutual wake-up support. It builds consistency, reduces snoozing, and helps members form deeper, motivating connections within the community.
Feature #2
Find your tribe
People wanted to meet like-minded locals but couldn’t easily find or connect with them.
We built a dynamic 5AM Network with filters by location and interests. It helps members discover like-minded people, encourages real-life meetups, and strengthens bonds across the broader 5AM community.
Feature #3
Bharma Coins
Many lost motivation without visible progress or rewards, making it harder to stay consistent and engaged.
We introduced Bharma Coins—earned by waking up daily. They track consistency, unlock rewards, and boost motivation. This gamified system keeps members engaged and excited to show up every morning.
Feature #4
Personalised AI alarm
Many found alarms dull and uninspiring, making it harder to wake up energized or start the day with purpose.
We created a personalized AI alarm that greets members with curated 1-minute bites—like Zen stories, Gita wisdom, or fun facts—turning each wake-up into an inspiring, energizing start to the day.
Outcomes And Metrics…
Since July 2024, my platform has reached 4.8k active users and 4.2k new users, with each user spending an average of nearly 20 minutes per session. Growth spiked sharply at the start of 2025, and while usage has since stabilized, engagement remains consistently strong.
