Copay
Simple Banking Rewarding System
Unlock the future of seamless banking with Copay, where user experience meets unparalleled rewards. Our cutting-edge UX/UI digital project redefines the banking landscape, making every interaction effortless and every transaction rewarding.
Unlock the future of seamless banking with Copay, where user experience meets unparalleled rewards. Our cutting-edge UX/UI digital project redefines the banking landscape, making every interaction effortless and every transaction rewarding.
Timeline
Copay Bank
Role
Visual Design UI & UX Design
Team
Banking
Date
January 2023
The journey began with a vision: to create a banking platform that prioritized simplicity without compromising functionality. The UX/UI design team meticulously crafted an interface that seamlessly guided users through their financial activities. From account management to transaction histories, every feature was intuitively designed for effortless navigation.
The journey began with a vision: to create a banking platform that prioritized simplicity without compromising functionality. The UX/UI design team meticulously crafted an interface that seamlessly guided users through their financial activities. From account management to transaction histories, every feature was intuitively designed for effortless navigation.
User research
To understand the challenges of waking up early and what motivates people to stick with it, we interviewed individuals trying to build a 5:00 a.m. routine.
To understand the challenges of waking up early and what motivates people to stick with it, we interviewed individuals trying to build a 5:00 a.m. routine.
01
01
Observation Study
We joined online communities and groups to see how people stay motivated, behave in group settings, and rely on social support to maintain the 5AM habit.
We joined online communities and groups to see how people stay motivated, behave in group settings, and rely on social support to maintain the 5AM habit.
02
02
8 Structured User Interviews
We conducted 8 structured interviews, including early risers, habit strugglers, and beginners. Our goal was to understand their challenges, motivations, and approaches to waking up early.
We conducted 8 structured interviews, including early risers, habit strugglers, and beginners. Our goal was to understand their challenges, motivations, and approaches to waking up early.
Feature #1
Wake-up support
People struggled with consistency—snoozing alarms, feeling isolated, and lacking motivation.
People struggled with consistency—snoozing alarms, feeling isolated, and lacking motivation.
We created a daily buddy system that shuffles partners every morning, offering mutual wake-up support. It builds consistency, reduces snoozing, and helps members form deeper, motivating connections within the community.
We created a daily buddy system that shuffles partners every morning, offering mutual wake-up support. It builds consistency, reduces snoozing, and helps members form deeper, motivating connections within the community.
Feature #1
Wake-up support
People struggled with consistency—snoozing alarms, feeling isolated, and lacking motivation.
We created a daily buddy system that shuffles partners every morning, offering mutual wake-up support. It builds consistency, reduces snoozing, and helps members form deeper, motivating connections within the community.
Feature #2
Find your tribe
People wanted to meet like-minded locals but couldn’t easily find or connect with them.
We built a dynamic 5AM Network with filters by location and interests. It helps members discover like-minded people, encourages real-life meetups, and strengthens bonds across the broader 5AM community.
Feature #3
Bharma Coins
Many lost motivation without visible progress or rewards, making it harder to stay consistent and engaged.
We introduced Bharma Coins—earned by waking up daily. They track consistency, unlock rewards, and boost motivation. This gamified system keeps members engaged and excited to show up every morning.
Feature #4
AI alarm
Many found alarms dull and uninspiring, making it harder to wake up energized or start the day with purpose.
We created a personalized AI alarm that greets members with curated 1-minute bites—like Zen stories, Gita wisdom, or fun facts—turning each wake-up into an inspiring, energizing start to the day.
Feature #2
Find your tribe
People wanted to meet like-minded locals but couldn’t easily find or connect with them.
People wanted to meet like-minded locals but couldn’t easily find or connect with them.
We built a dynamic 5AM Network with filters by location and interests. It helps members discover like-minded people, encourages real-life meetups, and strengthens bonds across the broader 5AM community.
We built a dynamic 5AM Network with filters by location and interests. It helps members discover like-minded people, encourages real-life meetups, and strengthens bonds across the broader 5AM community.
Feature #3
Bharma Coins
Many lost motivation without visible progress or rewards, making it harder to stay consistent and engaged.
Many lost motivation without visible progress or rewards, making it harder to stay consistent and engaged.
We introduced Bharma Coins—earned by waking up daily. They track consistency, unlock rewards, and boost motivation. This gamified system keeps members engaged and excited to show up every morning.
We introduced Bharma Coins—earned by waking up daily. They track consistency, unlock rewards, and boost motivation. This gamified system keeps members engaged and excited to show up every morning.
Feature #4
AI alarm
Many found alarms dull and uninspiring, making it harder to wake up energized or start the day with purpose.
Many found alarms dull and uninspiring, making it harder to wake up energized or start the day with purpose.
We created a personalized AI alarm that greets members with curated 1-minute bites—like Zen stories, Gita wisdom, or fun facts—turning each wake-up into an inspiring, energizing start to the day.
We created a personalized AI alarm that greets members with curated 1-minute bites—like Zen stories, Gita wisdom, or fun facts—turning each wake-up into an inspiring, energizing start to the day.
Positive feedback
and future requests
After an early version of the app, I invited users to test the interface and share feedback. Many didn’t realize certain icons were clickable, others pointed out issues with text balance and inconsistent visuals. I used this feedback to do more iteration.
After an early version of the app, I invited users to test the interface and share feedback. Many didn’t realize certain icons were clickable, others pointed out issues with text balance and inconsistent visuals. I used this feedback to do more iteration.
Outcomes and
metrics
Outcomes and
metrics
Since its initial launch in 2021, my tool has had 539 new users and 1.3k sessions. I have continued to update the site for every new year, which is highlighted by the spikes in usage in the fall.
Since its initial launch in 2021, my tool has had 539 new users and 1.3k sessions. I have continued to update the site for every new year, which is highlighted by the spikes in usage in the fall.